Samsung Unveils Immersive Moomin Takeover And Pop-Up Experience At London King's Cross

InnovationConsumer TechSamsung Unveils Immersive Moomin Takeover And Pop-Up Experience At London King's CrossByDavid Phelan,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about lifestyle techFollow AuthorMay 22, 2026, 01:10pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryTove Jansson's cherished Moomin characters are set to enchant visitors at Samsung KX in King's Cross, London, during a special one-day event on Saturday, May 23, from 11 a.m. to 6 p.m. The expansive venue will display exclusive Moomin artwork on Samsung Frame TVs, featuring 60 curated pieces now globally available on the Samsung Art Store. Attendees can immerse themselves in interactive digital drawing workshops, engage with quizzes on Galaxy tablets, and enjoy live storytelling. The experience is further enhanced with complimentary bubble tea, exclusive Moomin merchandise, and plush-filled café spaces, designed to evoke the charm of Moominvalley. Digital art workshops will also run on May 24, 25, and 30, with booking recommended. Additionally, a pop-up version of the collection will be featured at Selfridges.Show More Moomins on Samsung The Frame TVSamsungTove Jansson’s much-loved Moomin characters will be displayed at Samsung KX, the company’s experience venue at Coal Drops Yard in King’s Cross, London at a special one-day event on Saturday, May 23 from 11 a.m. to 6 p.m.ForbesSony Launches Reon Pocket Pro Plus Wearable Air Conditioner In Time For Summer HeatwavesBy David PhelanMoominvalley Comes To King's CrossThe expansive space will see exclusive Moomin artwork appear, on Samsung The Frame TVs, for a start. There will also be interactive digital drawing workshops where you can create your own Snufkin, Moomintroll or Hattifatteners, perhaps. Interactive Digital Art WorkshopsThe Digital Art workshops will happen on May 23, 24, 25 and 30, and it’s...