Samsung Galaxy S26 Ultra Price Drop Disappointing 2026

InnovationConsumer TechSamsung's Disappointing New Galaxy S26 Ultra Price DropByJanhoi McGregor,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Janhoi McGregor (jan-eye) is a reporter who covers technology news.Follow AuthorMay 16, 2026, 02:06pm EDTMay 16, 2026, 02:07pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The ongoing memory chip crisis is still hitting smartphone prices and deals. Last month, Samsung hiked the price of the then nine-month-old Galaxy Z Fold 7, alongside a $280 increase for the 1TB Galaxy Tab S11 Ultra.In the Korean company's defence, it has continued to discount where it can — as is the case with the new Galaxy S26 Ultra price cut. Except the new deal doesn't quite match up to a similar promotion for the Galaxy S25 Ultra at the same time last year.Read on for more and don't forget to subscribe to my newsletter for instant deal updates and Galaxy S26 Ultra news.Samsung Drops Galaxy S26 Ultra PriceThe Samsung Galaxy S26 Ultra just got a new price cut, but it doesn't match a similar promotion for the Galaxy S25 Ultra last year. (Photo by Joan Cros/NurPhoto via Getty Images)NurPhoto via Getty ImagesThe good news is that Samsung has dropped the price of the Galaxy S26 Ultra. All storage models are $200 cheaper, with the flagship now starting at $1,099.99 instead of its regular $1,299.99 price.MORE FOR YOUA $200 saving is not to be sniffed at. That's a solid discount for a phone that launched two months ago. But it's also a slightly less impressive deal than the equivalent discount the Galaxy S25 Ultra received on May 12th last year, which I reported on at the time.The deal structure is similar. Samsung knocked $230 off the Galaxy S25 Ultra if no phone was traded in, and that came with a selection of free software trials and discounted accessories.There are other key differences to last year’s pro...