Samsung Galaxy S26 Ultra Buyers: The Wait Has Finally Paid Off

InnovationConsumer TechSamsung Galaxy S26 Ultra Buyers: The Wait Has Finally Paid OffByJanhoi McGregor,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Janhoi McGregor (jan-eye) is a reporter who covers technology news.Follow AuthorMay 27, 2026, 04:37pm EDTMay 27, 2026, 04:38pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Timing is everything. The memory chip crisis has squeezed Samsung’s pricing strategy throughout 2026, producing weaker deals than previous years and forcing the Korean company to trim its promotions at the edges. But it now looks like Samsung isn’t abandoning its aggressive discount playbook entirely. It’s just saving the best Galaxy S26 Ultra prices for when buyers are most likely to be looking. Memorial Day was clearly one of them.Read on for more and don't forget to subscribe to my newsletter for instant deal updates and the latest Galaxy S26 Ultra news.Samsung Drops Galaxy S26 Ultra Price To Finally Beat 2025 DiscountThe Samsung Galaxy S26 Ultra just received its first serious price drop. (Photo by Joan Cros/NurPhoto via Getty Images)NurPhoto via Getty ImagesLast week I reported that Samsung’s Galaxy S26 Ultra deal didn't match the equivalent Galaxy S25 Ultra promotion from the same period last year. The May 12th 2026 $200 Galaxy S26 Ultra discount was $30 less than the May 12th 2025 $230 Galaxy S25 Ultra price drop. The new promotion was also missing three months of Samsung Care Plus and an extra 5% off via the Samsung Shop app with the code "APP5."But there is more to the story. Samsung was clearly saving its headline deal for Memorial Day. The Samsung Galaxy S26 Ultra is now $250 off, bringing it down to $1,049.99. This is one of the lowest prices since launch and the first Galaxy S26 Ultra discount to genuinely beat the equivalent Galaxy S25 Ultra deal from last year.MORE FOR YOUTrade-in prices have also i...