Rightwing narrative fuelling false belief UK public oppose net zero, study finds

Reform, Tory and some media rhetoric runs contrary to poll showing far more voters for net zero than against it

Political elites are out of step with the public appetite for net zero, according to analysis that identifies rightwing media narratives as fuelling a false backlash against climate action.

Media coverage of net zero is more than twice as likely to be negative than public attitudes and is driving a false perception that net zero policies are unpopular with voters, the analysis found.