Revival Einkorn Reintroduces The World’s First And Most Functional Wheat Back To American Diets

BusinessFood & DrinkRevival Einkorn Reintroduces The World’s First And Most Functional Wheat Back To American DietsByAndrew Watman,Contributor.Forbes contributors publish independent expert analyses and insights. I cover innovation across the food & beverage landscape.Follow AuthorJun 09, 2026, 06:30am EDTRevival Einkorn CrackersRevival EinkornIt’s not too much of a distant memory when nobody knew how to pronounce ‘quinoa.’ Now it’s part of mainstream vernacular. Many may raise an eyebrow similarly today when they hear ‘einkorn.’It’s ironic, given it’s been around longer than practically any other food product we know today.Einkorn is the first wheat ever grown on this earth.“Einkorn is the wheat that Caesar ate,” Werner Forster, founder of the brand working to bring einkorn back into everyday diets, Revival Einkorn, tells me. “Whatever they were eating–it was all based on einkorn.” Einkorn is a non-hybridized ancient grain that’s extremely high in protein, fiber and a plethora of nutrients, which also happen to make it taste nutty and delicious. After decades of building and selling a number of sustainably-led food production companies around the world, Forster is now on a personal mission, with his family by his side, to revive einkorn. From growing the crop on regenerative organic farms in Spain and producing delicious pantry staples made of einkorn–and eating einkorn himself every day–Forster’s life journey has set him up to be exactly the one to fulfill this challenge.While there is minimal einkorn on the American market, Revival Einkorn is in a class of its own–the single brand today that’s solely devoted to marketing this one ingredient and working to build this category from the soil up. MORE FOR YOU“We decided to double down and just be einkorn nerds,” Forster says. “Americans would prefer to eat wheat if it was healthy. Plus its ability to promote long-term, sustainable productivity of soil–it’s the perfect food.” Maria and Werner ForsterRevival Ei...