Rachel Mansfield’s Cadootz Kids Crackers Launches In All Target Stores As Its First Retail Partner Six Months Into Launch

BusinessFood & DrinkRachel Mansfield’s Cadootz Kids Crackers Launches In All Target Stores As Its First Retail Partner Six Months Into LaunchByAndrew Watman,Contributor.Forbes contributors publish independent expert analyses and insights. I cover innovation across the food & beverage landscape.Follow AuthorJun 10, 2026, 09:00am EDTCadootz! organic kids crackerscadootz!A shape to have fun with, ingredients to be proud of, and a new zany word that kids are going to be saying on repeat. Today, cadootz, the new organic snack brand that prides itself on its simple, higher-quality ingredients, launches into its first retail account, entering all Target stores nationwide, cofounder and co-CEO Rachel Mansfield tells me. In addition to its boxes of bite-sized Cheddar, Sea Salt and Ranch crackers, cadootz also introduces pre-portioned snack-packs, all of which are retail exclusive at Target for three months. A cookbook author, recipe developer, content creator and mom of three, all of Mansfield’s small steps forward have led her to launching cadootz, sharing her first branded product with a handful of love to American families, many of whom are among the millions of fans and followers she has garnered over the past decade. Rachel Mansfield launched cadootz in January 2026cadootz!Mansfield began working in the CPG space at a time when social media began reshaping how products are marketed. Food blogs were still a stronger outlet to reach people than Instagram. She ended up getting fired from her job as her own food blog began taking off. While it wasn’t welcome at first, it gave her time to focus more deeply on it, and within 6 months was making more money creating recipes than at that old job. “I realized I can do something I’m passionate about and make money doing it too,” she says.She began to really embrace her newfound skills and began consulting brands on social media strategies at a time when these types of tactics were just starting to blossom. People weren’t u...