Q&A: New Balance CMO Chris Davis on athlete strategy, the NIL roadmap and Kawhi

At a time when the sneaker and apparel industry is in a state of change, from towering Nike to newcomers like On, the privately held New Balance seems to be making it work. It has focused on a tightly curated selection of megastar athletes (including Shohei Ohtani, Josh Allen, Coco Gauff and Cooper Flagg) and remains a company known for its classic “dad shoe” model. That’s led to steady year-over-year revenue growth.Advertisement