Q&A: New Balance CMO Chris Davis on athlete strategy, the NIL roadmap and Kawhi
At a time when the sneaker and apparel industry is in a state of change, from towering Nike to newcomers like On, the privately held New Balance seems to be making it work. It has focused on a tightly curated selection of megastar athletes (including Shohei Ohtani, Josh Allen, Coco Gauff and Cooper Flagg) and remains a company known for its classic “dad shoe” model. That’s led to steady year-over-year revenue growth.Advertisementالمصدر: The Athletic | Source: The Athletic
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