Pub chain Fuller’s hopes for bumper summer from World Cup and staycations

Company says it has strong bookings for England matches and has spruced up gardens for domestic tourists

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The boss of pub and hotel chain Fuller’s has said that the evening kick-off times of World Cup matches will provide a double-hit of business through the peak summer period, as the group gets “garden-ready” for fans before the tournament.

Simon Emeny, the chief executive of Fuller, Smith & Turner, said that there have been strong advance bookings for the World Cup and that it has spruced-up garden areas across its 337 pubs, hotels and inns to cater for a bumper summer.