Pringles and Burger King launch dark and soundproof snack booth

Pringles and Burger King have joined forces to launch a soundproof snack booth so foodies can enjoy a new flavour of crisps - IN THE DARK. The food giants have created a 'Snackout Booth' where crisp aficionados can chomp down on their limited-edition Chicken Royale flavour in peace - free from visual or auditory disturbances. As the way you taste food is dramatically enhanced by engaging your senses, Pringles and Burger King decided to put the theory to the test and reduce people's senses with the booth. People can hop inside and take a break from the hustle and bustle of modern life and focus entirely on their snack - potentially enhancing the taste experience. Food scientist and flavour expert Charles Spence says that senses beyond just taste can switch the way we experience our food. For example removing our sight can significantly reduce how good it tastes, while dialling down sound can make food taste better. Charles said: "Eating is an experience that spans all five senses, but not all senses are created equal. "Scientific research highlights that suppressing other senses like sound can actually enhance the tasting experience. "Noise suppresses our ability to perceive salty and sweet flavours by masking taste, so if you remove any auditory distractions you're likely to experience a heightened experience of flavour. "This is because your mind focuses more fixatedly on the food in front of you." The Pringles and Burger King Snackout Booth is open today [May 6th] at Angel Central, 21 Parkfield St, London N1 0PS. The new Pringles x Burger King limited editions are available now in UK stores. Shoppers can also use their Pringles x Burger King collab tubes to redeem a buy-one-get-one-free offer in Burger King UK restaurants. For any customers who buy a Chicken Royale or Bacon Double Cheese XL at participating Burger King UK restaurants, they’ll get another one for free to share with a friend using a unique voucher code from Pringles. Shoppers can simply scan the QR code on pack and enter their email and the last four digits of the pack barcode to receive their unique voucher.