Price of popular Easter chocolate treat jumps 15 times faster than inflation

EXCLUSIVE: Price of popular Easter chocolate treat jumps 15 times faster than inflationResearch has shown that the cost of chocolate goodies - and other Easter food - has soared in price in the past year in yet another blow to hard-pressed family budgetsMoneyGraham Hiscott Business and Consumer Editor17:54, 03 Apr 2026Updated 17:56, 03 Apr 2026This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreView 3 ImagesThe cost of an Easter egg hunt have jumped since last year(Image: Getty Images)The price of Lindt chocolate bunnies - a firm favourite at Easter - has surged by 15 times the rate of the inflation in the past year.Research by consumer group Which? found the average price of the milk chocolate treat has jumped by around 44% in some supermarkets.That compares to overall inflation of 3% in the 12 months to February, or the average 3.6% rise in the price of food and drink.One reason for at least some of the hike could be a previous increase on cocoa prices driven by poor harvests in some key growing regions.However, cocoa costs have since tumbled, partly because of falling demand for chocolate in Europe and the US. Reports suggest the price shoppers are paying for chocolate now may be because manufacturers are recouping the past spike in raw ingredient costs.View 3 ImagesPrice of Lindt chocolate bunnies was found by Which? to have jumped since last year(Image: Millie Bull/REACH PLC)According to Which?, a 50g milk chocolate Lindt Gold Bunny at Morrisons cost £3.25 in February, up from £2.25 a year ago. A 200g Lindt Gold Bunny at Asda had jumped by £5.44 to £7.87, it found.Meanwhile, a five pack of 10g Lindt Gold Bunnies at Morrisons had gone from £2.79 to £4. And a 160g Lindt Gold Bunny Hunt Pack at Sainsbury’s had soared in price from £8.50 to £12.Separate data from the The Energy and Climate Intelligence Unit found the average price of popular Easter chocolates has risen by two thirds in just three years, wi...