Premium ice cream brand in trouble over ‘soft porn vibes’ after comparing desserts to ballet shoes
The premium ice cream brand Magnum has taken down its Chinese advertisements that visually link its product to women’s feet wearing ballet pumps after they triggered an online backlash. The brand from the Netherlands posted a controversial advertisement for its new pistachio ice cream in January 2026. The advert suggests the ice cream looks like a woman’s feet wearing a pair of half chocolate, half light green-coloured ballet pumps. The slogan that goes with the visual says that the product is...المصدر: South China Morning Post | Source: South China Morning Post
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This article was originally published by South China Morning Post. Khabr is a licensed Jordanian AI-powered news platform (Registration #82086). We add editorial value through: AI-powered news analysis, automated summaries, AI audio narration, multi-language translation (Arabic, English, French, Turkish), and AI fact-checking. Our mission is to make news more accessible and understandable for Arabic-speaking audiences worldwide.





