Plum position: how Mutti turned tinned tomatoes into a status symbol
المصدر: الغارديان - بريطانيا | Source: الغارديان - بريطانياItalian brand poised to overtake Napolina in UK sales is touring the country on a mission to win more customers
Posh jars of beans, fancy cooking oils and bougie tonic waters have tempted many of us to splash out in the hope of discovering a more exciting taste. Now tinned tomatoes, the basis of so many home-cooked meals, have entered the era of the premium takeover.
Mutti, the Italian brand whose tinned tomatoes retail at about £1.60 compared with about 50p for a tin of supermarket own-label, is poised to overtake Napolina, which retails at about £1 a tin, as the UK’s biggest non-supermarket brand of tinned tomatoes, passata and paste.
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ملاحظة تحريرية | Editorial Note: نُشر هذا المقال في الأصل بواسطة الغارديان - بريطانيا. خبر (Khabr) هي منصة إعلامية أردنية مرخّصة تعمل بالذكاء الاصطناعي. نضيف قيمة تحريرية من خلال: تحليل ذكي للأخبار، ملخصات تلقائية، رواية صوتية بالذكاء الاصطناعي، ترجمة متعددة اللغات، وتدقيق الحقائق. هدفنا جعل الأخبار أكثر وضوحاً وسهولةً للقارئ العربي.
This article was originally published by الغارديان - بريطانيا. Khabr is a licensed Jordanian AI-powered news platform (Registration #82086). We add editorial value through: AI-powered news analysis, automated summaries, AI audio narration, multi-language translation (Arabic, English, French, Turkish), and AI fact-checking. Our mission is to make news more accessible and understandable for Arabic-speaking audiences worldwide.
