Paramount’s New Sales Chief Wants to Break Barriers Between Streaming, Stand-Alone TV
Prep time is over for Jay Askinasi. Paramount Skydance’s newly-installed chief revenue officer takes his role into the public sphere this week as the media conglomerate starts a series of “upfront” meetings with various agencies and advertisers. Most of Paramount’s rivals wait until mid-May to host a group of glitzy programing showcases to kick off […]المصدر: Variety Entertainment | Source: Variety Entertainment
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