Paramount’s First Upfront Under Skydance Touts Tech, Sports and the Company’s Rebirth

Home TV News Apr 16, 2026 9:42pm PT Paramount’s First Upfront Under Skydance Touts Tech, Sports and the Company’s Rebirth No mention of pending Warner Bros. Discovery acquisition during the fast-paced presentation; CBS News and cable channels are left out of the mix By Michael Schneider Plus Icon Michael Schneider Variety Editor at Large franklinavenue Latest ‘Heated Rivalry,’ ‘South Park’ Among This Year’s Television Academy Honors Recipients 9 hours ago CBS’ George Cheeks Concedes This Season’s Total Viewers Ratings Crown to NBC: ‘Legendary February Will Be the Reason for That’ 1 day ago CBS to Air First-Ever ‘The Price Is Right’ Live Special, Adds Kids Choice Awards Simulcast 1 day ago See All Jerod Harris/Getty Images for Paramount Paramount Skydance held its first upfronts presentation for advertisers Thursday, gathering media buyers, talent and reporters on the Melrose Avenue lot to hear the new-ish company’s marketing pitch. Paramount will continue the road show in the coming days, with several more meetings and events planned in markets including New York. But this week’s event — kicked off by CEO David Ellison, who had just made an appearance earlier in the day in Las Vegas for the company’s CinemaCon presentation — was perhaps the largest. Related Stories ‘Narcos’ Director Fernando Coimbra Talks Becoming Netflix Global No. 1 With Brazilian Real-Life Catastrophe Series ‘Radioactive Emergency’