Outrage as Stoneground Bakery, Sydney includes convicted paedophile Jeffrey Epstein in promotional material

By MATT JONES, SENIOR NEWS REPORTER, AUSTRALIA Published: 05:11, 20 May 2026 | Updated: 05:12, 20 May 2026 A popular Sydney bakery has been forced to apologise after an insensitive social media post featured paedophile Jeffrey Epstein among a lineup of celebrity guests. Stoneground Bakery in Hunters Hill, about 10km from Sydney's CBD, shared an AI-generated Instagram post intended to highlight how busy the business had been over the weekend. The post, captioned 'POV: It was a really busy weekend', featured a slideshow of recognisable figures appearing at the bakery, including actress Sydney Sweeney, Borat, Prime Minister Anthony Albanese and influencer Tammy Hembrow. But the post took a darker turn when sex offender Epstein also appeared in one of the images, depicted sitting down and enjoying a meal at the venue.  Many Australians were quick to criticise the bakery, arguing there was nothing funny about including Epstein given his history of sex crimes. 'This crosses the line - it trivialises the gravity of Epstein's sex offences by using him in a promotional image,' one said. The bakery and the advertising agency behind the post, Élever Media, apologised. 'We acknowledge that the Instagram post featuring an AI generated image of Jeffery Epstein at the Stoneground Bakery was in bad taste and insensitive,' it said in a statement. The Stoneground Bakery's Instagram post which featured Jeffrey Epstein  Stoneground Bakery is in Hunters Hill, 10km from Sydney's CBD 'On behalf of Élever Media and Stoneground Bakery we are deeply sorry for that. The post resulted from a breakdown in our processes and we removed it very quickly after it was posted.' Stoneground Bakery has been a popular local business since husband-and-wife team Melina and Angelo Frelingos opened it on Gladesville Road in September 2014. No comments have so far been submitted. Why not be the first to send us your thoughts, or debate this issue live on our message boards. By posting your comment you agree to our house rules. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook. You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy.