OpenAI is announcing updates today that aim to make it easier for people to identify when online content has been generated using its AI models. Alongside strengthening its commitment to embedding generated works with C2PA content credentials - currently the most recognized provenance standard for checking how image, video, and audio content was made or edited - OpenAI will now also apply Google's SynthID watermarks to provide a "multi-layered approach" for AI labeling tools.
"These two systems reinforce each other. C2PA helps content carry detailed context; SynthID helps preserve a signal when metadata does not survive," OpenAI said in its …
