On World Environment Day Orange Jordan Solidifies its Position as Exemplary Corporate Model Translating Kingdom’s Economic Modernisation Vision & Sustainability

وطنا اليوم _ When we talk about sustainability today, we are not talking about institutional well-being, but rather an imperative necessity and a national demand. Sustainability is considered the true gateway to development, as it is the bridge that links economic prosperity with environmental protection for future generations within the Economic Modernisation Vision 2033. This vision translates the directives of His Majesty King Abdullah II and is based on two pillars: Economic Growth and Quality of Life, which reflect the importance of sustainability as a fundamental element in shaping the future of the economy in the Kingdom. Powerful National Vision for a Sustainable Future In light of the significance of sustainability under the Economic Modernisation Vision, Jordan seeks to achieve the 17 goals set by the United Nations for sustainable development, aligned with worldwide trends to build a green future, in addition to broadening the investment base in sustainable projects, launching impactful initiatives that provide innovative solutions, and improving export competitiveness. The Kingdom thus aspires to be a low-carbon country, effective in resource management, ensure social inclusion, and a regional hub for innovative and environmentally safe entrepreneurship. The Kingdom’s plans in this regard revolve around developing the future of sustainability through implementing 20 key initiatives that focus on several main areas, including enhancing the quality of life, relying on renewable energy, rationalizing water consumption, and investing in green projects to achieve sustainable economic growth. This underscores the essential value of sustainability, as it contributes to achieving two of the vision’s pillar goals. The first objective...