‘Obsession’ Is About To Hit Two Wild Box Office Milestones

InnovationGaming‘Obsession’ Is About To Hit Two Wild Box Office MilestonesByPaul Tassi,Senior Contributor.Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet.Follow AuthorMay 23, 2026, 08:41am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.ObsessionBlumhouseIt is abundantly clear now that we have one of the biggest cinematic success stories of 2026 in the form of Obsession, the highly scored horror film among both critics and audiences that is about to hit two extremely impressive milestones.The key here is “word of mouth.” Obsession already did well its opening weekend, putting up $17 million domestically, arriving in third place behind only blockbusters like Michael and The Devil Wears Prada 2. But after that? Obsession immediately started winning the box office every weekday, and now, that leads into this weekend.Obsession appears to be on the verge of actually increasing its second-weekend box office over its first, something that very, very rarely happens. That nearly happened with Sinners last year, which suffered only a ~5% drop between weekends, but this is an industry where only losing half your audience between weekends is very good. Going up the following week is something very, very rarely seen.The second milestone that could be hit this weekend, or shortly thereafter, is Obsession hitting $100 million in earnings. That would make it one of the lowest-cost-to-highest-grossing films ever, as it is doing so on a $750,000-$1 million budget, a 100x multiplier at worst. And it may go higher than that. This almost always happens only in horror, and you can probably think of two other examples that fit this category: The Blair Witch Project and Paranormal Activity. There are more, but very, very few with a ratio this extreme, as that amount of money isn’t just cheap, it’s below almost every other wi...