No7's 'groundbreaking' skincare range that preserves your skin at its prime launches today

No7's 'groundbreaking' skincare range that preserves your skin at its prime launches todayFreeze your skin at its prime with the help of No7's new skincare rangeMoneyZoe Cripps Head of beauty, fashion and shopping10:22, 08 Apr 2026Updated 10:23, 08 Apr 2026This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreView 3 ImagesBoots' latest skincare innovations launch today(Image: Getty)If you sit in the category of people in their thirties to early forties who desperately want to hold on to the skin they’ve currently got, you’re going to love this skincare news.No7’s new Prime Forever range is moving away from traditional anti-ageing and into what it’s calling skin preservation. Rather than waiting for lines, dullness or loss of firmness to show up, this range is designed to get ahead of it by targeting the invisible damage happening beneath the surface before it becomes visible.Basically, a pause button on some of the visible signs of ageing. Backed by research with over 22,000 people, No7 found that changes in the skin start much earlier than we think, particularly in our 30s. Concerning, yes, but the brand has come up with a fix. Prime Forever is built around that insight, combining super peptides, antioxidants and daily UV protection to help keep skin looking like itself, just for longer.At the centre of the new products is a new antioxidant peptide blend– No7’s most advanced to date– designed to target that invisible damage. Combining an antioxidant complex with a super peptide blend, it works to reduce oxidative stress (where an excess of radicals causes damage to cells, proteins, and DNA) and help defend against the enzymes linked to accelerated ageing.READ MORE: Lisa Snowdon calls salmon DNA serum inspired by injectables an 'espresso shot' for mature skinView 3 ImagesThe range is geared towards those in their 30s who are starting to notice subtle shifts(Image: No7)The se...