No more gimmicks: Coventry’s perilous journey back to the Premier League is finally over
•Supporters and club insiders look back at the Sky Blues’ journey, from the depths of text-a-sub ridicule and fan mutinies to promotionTo understand the extraordinarily wild ride that Coventry have bee...
•The story goes that, as a way to generate extra revenue, fans would be able to text substitution suggestions to a premium-rate number during a match.
•It is frequently recalled in local and national newspapers.
هذا الخبر من The Guardian Football. خبر يقدم أدوات ذكاء اصطناعي للتلخيص والترجمة والاستماع.
المصدر: The Guardian Football | Source: The Guardian FootballSupporters and club insiders look back at the Sky Blues’ journey, from the depths of text-a-sub ridicule and fan mutinies to promotion
To understand the extraordinarily wild ride that Coventry have been on, culminating in the promotion achieved at Blackburn on Friday night, you need only look at the text-a-substitute idea that has become part of football folklore.
In less than a decade, the club were relegated from the top flight for the first time after 34 years, lost their stadium and came within half an hour of extinction before being bought by a Mayfair-based hedge fund in 2007. The story goes that, as a way to generate extra revenue, fans would be able to text substitution suggestions to a premium-rate number during a match. It is frequently recalled in local and national newspapers. Fans are still asked about it today.
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