Nielsen Names Roberto Ruiz Head of Measurement Science
Roberto Ruiz, who spent nearly two decades at Univision and TelevisaUnivision in senior research roles, has been named head of measurement science at Nielsen, which has been grappling with the recent launch of new technology it believes will count a broader range of viewer activity across different media platforms. Ruiz will spearhead the strategy and […]المصدر: Variety Entertainment | Source: Variety Entertainment
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