New Jersey pro wrestling promotion bringing the fight to the beach

Pro wrestling is often known for its storyline-driven entertainment coupled with hard-hitting and high-flying action in the ring that leads to a crescendo that makes fans feel some kind of emotion. The major companies each try to drive to that moment.

Sometimes, a unique venue adds to the excitement of a show, especially for smaller independent pro wrestling companies who are trying to engage an audience for a few hours at a time. On July 14, Fight Factory Wrestling is going back to the beach for The War on the Shore 3.

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The event will take place near Martell’s Tiki Bar in Point Pleasant Beach, New Jersey, bringing professional wrestling to the beach. Joey Janela, Ben Bishop, Jack Vaughn, Richard Holliday, Steve Maclin, Jay Lethal, Sent 2 Slauter, Lady Frost, Allie Katch, Steph De Lander and others are among those billed to be in matches for the event.

Dave Sturchio, one of the minds behind Fight Factory Wrestling with Chris Payne, talked to Fox News Digital about getting started in the sport. He said him and Payne initially got started wrestling in 2012 but as time went on, the two went their own way. The two came back together in 2024 to do the "Fight Factory Podcast." He said Payne had aspirations to do a wrestling show on the beach – akin to World Championship Wrestling’s Bash at the Beach.

Sturchio said he called Payne to follow through on doing a beach show despite some apprehension about getting involved into the creative side of the sport. Sturchio said when he first approached the venue about the event, there was a little hesitation, but when he came back with a plan, the venue agreed.

"As the buzz started to develop and build over prepping for the show, I said to Payne, ‘I don’t know if this is a one off. I think that we have something here,’" Sturchio said. "And Payne and I, we’ve been in the industry since 2012, we’re life-long fans, I’m already an entrepreneur at heart, so how can I take my entrepreneurial stuff for the last three-four years of being my own boss, how do I spin this into becoming a pro wrestling promoter?"

Sturchio said that teaming with Payne allowed for the stars to align and to give each other a shot at building something great. He said the response from the first War on the Shore in 2024 was "overwhelming."

"We were like, this is actually kind of crazy. People are actually jones-ing for some wrestling in the summer. Typically, when you go to a VFW or your gymnasiums, independent wrestling kind of takes off and they don’t run as much in the summer because it’s hot. So, I said, if anything, nobody is going to run against us and unfortunately for us, we were put on a Tuesday night and we were like, ‘Jesus Christ, there’s no way anybody is going to show up on a Tuesday.’

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"Turns out, nobody is really doing anything on a Tuesday. It was very easy to book the wrestlers in that regard because nobody else had anything going on. … First year was great. I think the best testament that we got was we booked Matt Cardona to be one of our featured guests on the first one and that’s when he tore his pec. So, he was out of action for a little while but he promised us that he would still show up."

Sturchio said Cardona was blown away and thought he and Payne had been running shows for a while.

"If you’re going to blow away Matt Cardona, I think we got something. It was off to the races, man," he added.

Now, Sturchio and Payne are set to put on their third War on the Shore in New Jersey and the card couldn’t be more interesting.

"This year, we really stacked the deck," he told Fox News Digital. "Some professional wrestling shows you go to on the independents, there are those lulls. Matches where you’re like, ‘Oh, they’re giving this guy a chance over here and they’re gonna give this guy a chance over there.’

"This year, I told Payne, look, based off of everybody that we’ve booked so far, for me, and some independent wrestlers don’t want to hear this, we’re trying to build a roster, build a core roster. Meaning, if we used you before and you’ve done good work, we’re gonna use you again. Instead of saying, hey, random guy over here, who I don’t know who you are, but let’s give you a shot. So we’re trying to build stories and there are a lot of stories that are culminating."

Sturchio pointed to a number of matches that fans should be eager to see. One specifically is the reformation of The Heavenly Bodies tag team with Justin and Mark Corino.

"Those guys are reuniting for the first time in seven years," he said. "They’re friends of mine, I came up with them. They were my first tag team opponents and I’ve known these guys forever and they’re near and dear to my heart."

Lady Frost will be in action against De Lander and Katch. Bishop defends the Fight Factory Premier Championship against Holliday and Vaughn. Janela will take on Jay Lethal for the first time ever and the event will feature a rumble and a tiki totem on a pole, which will act as Fight Factory Wrestling’s "Money in the Bank" type of gimmick.

"The card is stacked. I’m very excited about all of it. There’s not one lull," Sturchio said. "We’re just going to roll right through and I think it’s going to be one of those nights that we remember for a very, very long time."