New Global Symbol Launched To Identify Reusable Packaging And Systems

InnovationSustainabilityNew Global Symbol Launched To Identify Reusable Packaging And SystemsByJamie Hailstone,Contributor.Forbes contributors publish independent expert analyses and insights. Jamie Hailstone is a U.K-based reporter, who covers sustainability. Follow AuthorJun 05, 2026, 03:38am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Domestic waste for recycling. (Photo by BuildPix/Construction Photography/Avalon/Getty Images)Getty ImagesA new global symbol designed to identify reusable packaging and reuse systems has been launched by a coalition of businesses, governments, NGOs, and designers.The logo has been launched by PR3: The Global Alliance to Advance Reuse and comes amid growing concerns that recycling alone cannot solve the plastic waste crisis alone. The PR3 Global Standards Panel launched the search for a universal reuse symbol in 2025, and the initiative received 236 submissions from 29 countries.The new global symbol for reuseThe Reuse symbolThe winning symbol was created by Nicole Ascanio Rodriguez and Juan Navarrete, designers and co-founders of Epigrama Studios, based in Bogotá, Colombia. The design was selected following multiple rounds of jury review, global market testing and evaluation against various criteria including distinctiveness, memorability, actionability, cultural adaptability and recognizability. It was also specifically evaluated to ensure it could be clearly distinguished from the existing recycling symbol.The symbol is now being introduced on a diverse range of reusables and reuse infrastructure, including cups, wine and beverage bottles, and collection bins. It may also appear across collection points, wash facilities, digital interfaces, return systems and reuse infrastructure designed to support end-to-end circular systems.PR3 has also developed global standards for reuse covering collection systems, container design, digital systems, labeling, oper...