Natural History Museum tops UK attraction list with record visitors

London museum defies drop in numbers seen elsewhere, attributed to cost of living and fall in international tourists

London’s Natural History Museum (NHM) was the most popular attraction in the UK during 2025, with its renovated gardens, new climate gallery and lack of entry fee leading to record-breaking numbers of visitors.

More than 7.1 million people passed through its doors, a 13% increase in visitors year on year and an all-time record for any UK museum or gallery.