Much Ado About Matcha: ‘Ceremonial Grade’ Matcha Takes Center Stage on Reality TV — and Online

Home Shopping Food Apr 29, 2026 3:34pm PT Partner Content Much Ado About Matcha: ‘Ceremonial Grade’ Matcha Takes Center Stage on Reality TV — and Online By Tim Chan Plus Icon Tim Chan Latest Fernando Mendoza Merch Selling for Thousands Online As NFL’s Top Draft Pick Heads to Las Vegas 1 day ago Sling Sets New Offers for Hockey Fans Looking to Stream NHL Playoff Games Online 2 days ago ‘Let Them Theory’ Author Mel Robbins Says Her Protein Drink Pivot Makes Sense: ‘This Isn’t About Chasing a Trend’ 6 days ago See All JASMINE WAHEED If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The topic of “ceremonial matcha” became an unlikely plot point and instantly meme-able moment on the latest season of “The Real Housewives of Beverly Hills,” as cast newbies Rachel Zoe and Amanda Frances clashed over the latter’s super specific drink order. “Is your matcha good?” Frances asked a coffee shop worker during a season 15 catch-up date with Zoe. “Is it ceremonial grade?” Zoe responded with a roll of her eyes in a confessional, sighing, “Is it ceremonial matcha? Like, why? Does that mean [the matcha] is like, blessed?” Related Stories Where in the Actual Hell Is Randy Newman? And Other Questions Raised by the New York Times' Greatest Living American Songwriters List