More than half of Gen Z users renew and cancel streaming services just for one title: study

NewsWorldAmericasMore than half of Gen Z users renew and cancel streaming services just for one title: studyThe analysis by Dentsu and IGN Entertainment concluded that ‘platform loyalty is effectively dead’Mike Bedigan in New York Friday 08 May 2026 00:23 BSTBookmarkCommentsGo to commentsBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":true,"showBookmark":true,"articleId":"b2972658","articleMeta":{"url":"https://www.independent.co.uk/news/world/americas/gen-z-streaming-services-subscriptions-b2972658.html","title":"Half of Gen Z users renew and cancel streaming services just for one title: study"}}CloseApple unveils TV streaming service to compete with NetflixThe latest headlines from our reporters across the US sent straight to your inbox each weekdayYour briefing on the latest headlines from across the USYour briefing on the latest headlines from across the USEmail*SIGN UPI would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice{"className":"sc-1ge0fwe-0","newsletterData":{"regSourceNewsletter":"NSC","regTitle":"Evening Headlines","subscriptionGroup":"us_evening_headlines","subscriptionGroupId":"4326e634-422a-4447-8e1e-604a937cd3b5","type":"daily_news","pathPrefix":["/us","/news/world/americas","/news/world/americas/crime"],"title":"The latest headlines from our reporters across the US sent straight to your inbox each weekday","mobileTitle":"Your briefing on the latest headlines from across the US","imageSrc":"https://static.independent.co.uk/static-assets/images/newsletters/usEveningHeadlines1_1.png","label":"I would like to receive morning headlines Monday - Friday plus breaking news alerts by email","newsletterKey":"receiveEveningHeadlinesUSNews","regSourceSection":"Americas"},"isClimate":false}More than half of Gen Z will take out a streaming subscription j...