MLS commissioner: Fifa ‘smart’ to use dynamic pricing for World Cup tickets

• Don Garber spoke to reporters at Miami’s stadium debut

• ‘It’s going to be a premier event and premier pricing’

The commissioner of Major League Soccer, Don Garber, said Fifa has been “smart” about its ticket pricing strategy for this summer’s World Cup, the effect of which has raised prices significantly across all games of the tournament to be held in the US, Mexico and Canada this summer.

Garber made the comments in Miami, where he attended the inaugural fixture at Inter Miami’s Nu Stadium and spoke to reporters before kick-off. Asked by the Guardian whether high prices resulting from Fifa’s dynamic pricing model undermined the domestic league’s efforts to grow the game and attract new fans, Garber reasoned that the cost attached to tickets matched the event’s exclusivity, and said Americans were used to that.