Mike Brown sports '10 Weeks' shirt for Knicks' championship parade after James Dolan's abstinence joke

It appears that James Dolan's pre-playoff speech had an impact on Mike Brown.

The New York Knicks' head coach showed up to Thursday's ticker-tape parade to celebrate the team's NBA title, rocking a t-shirt with '10 Weeks' written on the back of it. The word 'Sacrifice' was seen under the Knicks' logo across the front of his shirt.

The shirt is in reference to the Knicks' owner's lengthy speech he delivered to the team before the NBA playoffs got underway about making a 10-week sacrifice. One of the sacrifices Dolan mentioned in his speech was staying abstinent.

"I had this idea that maybe you should give up sex for the next 10 weeks," Dolan told the Knicks on April 3. "You don’t have to give up sex for the next 10 weeks, but like Spartans — do you know what Spartans are? — they denied themselves to gain an edge. Get the edge."

The Knicks went on to lose just three games during their championship run.

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Brown was not the first high-profile player within the organization to joke about Dolan's joke.

Guard Mikael Bridges mentioned Dolan's comments about not having sex during an Instagram live session alongside his dog earlier in the week.

Brown was hired to take over the Knicks in July 2025 after the franchise's surprising decision to let go Tom Thibodeau as head coach. With Brown leading New York to its first title since 1973, it can now be deemed as the correct move.

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The Knicks took care of the San Antonio Spurs in just five games despite the Spurs holding a lead of at least 12 points in each contest of the series.

New York clinched the series with a 94-90 win in San Antonio, but most would agree the series was won in Game 4 when the Knicks somehow erased a 29-point deficit at Madison Square Garden.