Meta Shares Jump After Company Announces Premium Subscriptions For Facebook And Instagram

BreakingBusinessMeta Shares Jump After Company Announces Premium Subscriptions For Facebook And InstagramByAntonio Pequeño IV,Forbes Staff. Pequeño is a breaking news reporter who covers tech and more.Follow AuthorMay 27, 2026, 05:04pm EDTToplineMeta is releasing premium subscriptions for Instagram, Facebook and WhatsApp, according to a Wednesday announcement, offering extra features for consumers under a subscription platform known as “Meta One.” Meta announced the premium plans Wednesday. (Photo by Fabrice COFFRINI / AFP via Getty Images)AFP via Getty ImagesKey FactsAs Meta rolls out testing for the subscriptions, users will begin to see offers for Instagram Plus and Facebook Plus, both of which cost $3.99 per month, and WhatsApp Plus, which will be $2.99 per month, according to multiple reports.Users paying for the premium subscriptions will have access to profile customization and story insights, TechCrunch reported, with Naomi Gleit, Meta’s head of product, saying in a video more features will eventually be added.Consumers who use Meta’s artificial intelligence offerings will also be able to subscribe to premium plans including Meta One Plus for $7.99 per month or Meta One Premium for $19.99 per month, Bloomberg reported, offering users higher usage limits that will allow them to assign more complex tasks to their AI assistants.Meta Verified, which focuses on profile verification and offers protections against impersonation, will not be impacted by the new subscriptions, TechCrunch added. if (!window.cnxel) { window.cnxel = {}; window.cnxel.cmd = []; var iframe = document.createElement('iframe'); iframe.style.display = 'none'; iframe.onload = function() { var iframeDoc = iframe.contentWindow.document; var script = iframeDoc.createElement('script'); script.src = '//cd.elements.video/player.js?cid=62cec241-7d09-4462-afc2-f72f8d8ef40a'; script.setAttribute('defer', '1'); script.setAttribute('type', 'text/javascript'); iframeDoc.body.appendChild(script); }; documen...