Meet the New Money Makers: Who Will Cash In at the 2026 World Cup?

As anticipation builds for the 2026 World Cup, football fans have their eyes on the biggest stars of the game. While Kylian Mbappé and Erling Haaland have dominated headlines, they are not the only players poised to rake in the cash in North America. Enter the new wave of football’s financial heavyweights!

At the top of the list is Brazil’s Neymar Jr., who, despite his recent injury struggles, remains a marketing powerhouse. With sponsorship deals and a massive social media presence, Neymar’s participation could see him earning upwards of $90 million. His flair on the pitch and charisma off it make him an undeniable draw for brands looking to capitalize on the World Cup frenzy.

Next, we have Lionel Messi. Yes, he’s in the twilight of his career, but his move to Inter Miami has only intensified his brand appeal in the U.S. Market analysts predict that Messi could earn nearly $100 million during the tournament, thanks to high-profile endorsements and merchandise sales, especially with a dedicated fanbase in the Americas.

And let’s not forget about Kevin De Bruyne. The Belgian midfielder is not just a maestro on the field; his commercial value is skyrocketing. With a potential World Cup win on his resume, De Bruyne's earnings could soar to $70 million, making him a surprise contender in the financial race.

As the tournament approaches, the spotlight will shift from traditional heavyweights to these emerging stars. Expect their earnings to reflect not just their skills, but also the global reach of football in the age of social media. The World Cup isn’t just about glory; it's a colossal financial stage. Who do you think will emerge as the top earner? Share your thoughts!