Meet the crypto guru to the Fortune 500
Good morning. Fortune 500 companies are already experimenting with blockchain but many CFOs are still hesitant to move real money on-chain.
That topic came up in my conversation with Betsabe Botaitis, the new CFO of P2P.org, a company that helps large institutions earn returns from crypto assets.
P2P provides the behind-the-scenes technology, such as like servers and security systems, that lets institutions earn rewards from cryptocurrencies like Ethereum and Solana. Normally, companies would need to run their own systems to do this, but P2P handles it for them. Founded in 2018, the company now supports more than 40 blockchain networks and works with banks, exchanges, digital wallets, and custodians.
Botaitis describes the company’s offering as “full-stack yield infrastructure.” This means helping institutions earn returns across different types of digital assets—not just one—while also giving them the tools they need for risk management, reporting, and compliance.
She explains that P2P started with basic infrastructure and is now expanding to serve institutions that want more complete solutions.
A CFO who speaks both Wall Street and Web3
Botaitis brings a mix of traditional finance and crypto experience. She started her career in retail banking, then held senior roles at Citigroup and LendingClub. Later, she moved into the crypto space, co-founding a blockchain company and serving as its CFO.
Most recently, she was CFO and Treasurer at Hedera, a blockchain network designed for enterprise use. There, she managed large budgets and digital assets, led the organization’s first financial audit, and built systems to meet regulatory and institutional standards.
According to a June 2025 survey by Coinbase, about 60% of Fortune 500 executives said their companies are working on blockchain projects. But Botaitis is finding in her conversations that CFOs remain cautious.
“The infrastructure exists,” she said. “The question is whether your organization is building the internal knowledge and partner relationships to move when your board is ready. The firms doing that work are already in conversations that others will have to catch up to.”
CFOs are looking for the same things they expect from any business partner: proven reliability, strong operations, and systems that fit into their existing risk frameworks, Botaitis said.
One major concern is regulation. P2P’s structure helps address this, she said.
“As CFO, my mandate is making sure our financial governance meets the standards institutional clients expect from any counterparty they put in a risk memo,” she added.
She frames the company not as a risky crypto bet, but as a reliable infrastructure provider—similar to a traditional vendor that would go through standard due diligence.
CEO Alex Esin also emphasized her experience, saying, in a statement, that it will help the company grow and work with large institutions. Botaitis highlighted the U.S. and Latin America as important growth markets.
In addition to her corporate role, she has been recognized in industry circles, including serving as an ambassador at the Fortune Most Powerful Women Summit and being named to CoinDesk’s Top 50 Women in Web3 and AI.
For CFOs still unsure about blockchain, her hiring sends a signal: the people building crypto infrastructure increasingly come from the same traditional finance backgrounds they trust.
Have a good weekend.
Sheryl Estrada
sheryl.estrada@fortune.com
This story was originally featured on Fortune.com
