Mattel’s ‘KPop Demon Hunters’ Action Figures Get Release Date ‘For The Fans’

BusinessHollywood & EntertainmentMattel’s ‘KPop Demon Hunters’ Action Figures Get Release Date ‘For The Fans’ByTim Lammers,Contributor.Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment.Follow AuthorAug 19, 2026, 04:54pm EDTAug 19, 2026, 04:55pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryNetflix's Oscar-winning animated blockbuster, *KPop Demon Hunters*, is expanding its merchandise line with new 6-inch articulated action figures from Mattel. The film, a global sensation with over 325 million views, has spurred significant fan demand. The upcoming collection, launching September 1st, features HUNTR/X members Rumi, Mira, Zoey, and Saja Boys' Juni and Abby, alongside a Rumi & Demon Juni two-pack. Each figure, retailing around $21.59, offers extensive articulation, swappable faces, extra hands, and unique accessories like Rumi's Four Tiger Sword or Zoey's Spirit Blades. Available at major retailers, this release follows earlier fashion dolls, with more Saja Boys figures planned.Show More Packaged "KPop Demon Hunters" 6-inch action figures of Mira, Rumi and Zoey.MattelArticulated action figures of HUNTR/X and the Saja Boys from Netflix’s Oscar-winning animated blockbuster KPop Demon Hunters are coming soon to store shelves and online retailers.Released on June 20, 1995, KPop Demon Hunters was smash hit out of the gate for Netflix, where within the film’s first three months of release became the streaming platform most popular film, globally, of all time with 325.1 million views, which equates to 541.8 million viewing hours.ForbesMattel Releases ‘Gilmore Girls’ Little People Collector SetBy Tim LammersSince the film’s release, merchandisers have been hard at work to create KPop Demon Hunters products “for the fans.” In October, Netflix awarded Mattel the master license to create KPop Demon Hunte...