Mattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And Online

BusinessHollywood & EntertainmentMattel’s First ‘KPop Demon Hunters’ Toys Arrive In Stores And OnlineByTim Lammers,Contributor.Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment.Follow AuthorMay 11, 2026, 05:00am EDTSummaryMattel has launched its first "KPop Demon Hunters" toys, capitalizing on the Netflix movie's massive success. The film, a global phenomenon since June 2025, became Netflix's most-streamed movie and won two Oscars in 2026 for Best Animated Feature and Best Original Song. The initial release includes two assortments: the "For the Fans" Pack, featuring miniature dolls of characters like Rumi, Zoey, and Jinu for $12.95, and the "Hello Friend" Mini Reveal Assortment, offering collectible keychains for $6.47. Both assortments are available at Target, Walmart, and Amazon starting Monday. This marks the beginning of Mattel's extensive "KPop Demon Hunters" line, with American Girl dolls, action figures, fashion dolls and more also planned for future release.Show More Rumi, Mira and Zoey from Mattel's "KPop Demon Hunters" "For the Fans" Assortment Pack.MattelThe first two assortments of KPop Demon Hunters toys from Mattel are being released in select stores and online on Monday.A Netflix original movie produced by Sony Pictures Animation, KPop Demon Hunters, of course, has become a worldwide cultural phenomenon since its debut on the streaming platform on June 20, 2025. ForbesCompanies Give First Look At New ‘KPop Demon Hunters’ Dolls And ToysBy Tim LammersIn addition to becoming Netflix’s most-streamed movie of all time with 325.1 million views — equating to 541.8 million viewing hours — in its first 91 days of release, KPop Demon Hunters dominated this past movie awards season, including Oscars for Best Animated Feature and Best Original Song (for “Golden”) at the 2026 Academy Awards.After being named the global licens...