Martin Scorsese Could Set A New AI Pattern In Hollywood–But It Might Not Take Off

BusinessMediaMartin Scorsese Could Set A New AI Pattern In Hollywood–But It Might Not Take OffByDavid Deal,Contributor.Forbes contributors publish independent expert analyses and insights. David Deal writes about entertainment, marketing and technology.Follow AuthorJun 05, 2026, 06:09pm EDTLOS ANGELES, CA - NOVEMBER 16: The Hollywood Sign is seen on November 16, 2005 in Los Angeles, California. The historic landmark is undergoing a month-long makeover; erected in 1923 as a giant ad for a housing development and originally read "Hollywoodland", the sign with letters that are 45 feet tall and 36 feet wide was declared a Los Angeles Cultural Historical Monument in 1973. (Photo by David McNew/Getty Images)Getty ImagesMartin Scorsese, paragon of the Old Hollywood establishment, has embraced AI at a time when many in Hollywood view AI differently. While his approach might improve the way filmmakers work, the influence of a figure like Scorsese could set a new precedent.Scorsese Signs on with an AI StartupOn Tuesday, Scorsese announced he had signed on as a partner and advisor to Black Forest Labs, a German generative AI startup behind the FLUX family of image-generation models. Black Forest Labs released a video in which Scorsese and FLUX do a working session to show how AI can improve movie storyboarding by efficiently visualizing his concepts for movie scenes in real time. Scorsese also discusses how AI could have helped him create a famous Steadicam shot from his 1991 movie GoodFellas far faster, saving production time and sparing the crew, had the technology been available at the time. Perhaps had this announcement been made many years ago, it might have been received with a measure of curiosity, as his use of 3D for the movie Hugo did in 2011. But the announcement with Black Forest Labs landed in a conversation about AI that has been running hot. Many in the entertainment industry view AI as a threat to an already fragile industry. Concerns over creative au...