Mars 'shrinkflation' fury as bar size reduced with no price drop

Mars 'shrinkflation' fury as bar size reduced with no price dropShopkeepers have told how they were left 'shocked' after the popular chocolate bar was reduced by almost a quarter from 51g to 40g but still came at the same priceCommentsMoneyGraham Hiscott Business and Consumer Editor12:25, 13 Apr 2026View 2 ImagesShop owners have flagged the shrinking size of some Mars bars(Image: Samohin via Getty Images)The maker of Mars Bars has come under fire for alleged 'shrinkflation' - slashing the size of certain bars by almost a quarter while maintaining the same price point.‌Shop owners report that from March onwards, they started spotting that the confectionery giant had reduced individual chocolate bar weights from 51g to 40g - yet kept wholesale and recommended retail prices unchanged.‌These allegations are backed up by data from a major wholesaler, which shows the 51g variant - now listed as 'discontinued' - had a 75p price tag and delivered retailers a 24.24% profit margin. The replacement 40g version maintains the identical 75p price mark and 24.24% profit margin for stockists.‌READ MORE: Cadbury shrinks size of Mini Egg bags as shoppers fume it 'takes the mick'READ MORE: Tesco shoppers outraged as they spot 'ridiculous' price of Cadbury Mini EggsView 2 ImagesSome Mars bars are getting smaller - but not the price(Image: Tom Wren / SWNS)Jim Moorhead, who runs Top Cards in Livingstone, Renfrewshire, told Better Retailing: "I have just bought a box of Mars Bars and was shocked to discover they have reduced their weight by 21.5%."I think they should be ashamed of themselves, yet again, the small business owners are being screwed. We'd have to price them at £2 to get the equivalent profit increase as the manufacturer."‌A spokesperson for Mars Wrigley UK and Ireland said: "At Mars Wrigley, we're committed to delivering high-quality snacks consumers enjoy."Recently, we made select...