Man missed red flags and lost his job to AI twice in 40 days

Man missed red flags and lost his job to AI twice in 40 daysLiam says no-one is safeCommentsNewsNeil Shaw Assistant Editor (Money and Lifestyle)13:06, 14 Apr 2026View 3 ImagesLiam Rondi, 30, had been working as a copywriter for two yearsA man who lost his job to AI twice in 40 days says “no industry is safe”. Liam Rondi, 30, had been working as a copywriter for two years but received a call to tell him he’d been made redundant, he says. In the same week, Press Gazette reported his company had laid off some writers and replaced them with AI Editors.‌Liam said he had “zero inclination” that he’d be made redundant, but said in hindsight that he should’ve recognised some “red flags”, including the introduction of AI training and a strategic move to have writers edit AI-generated copy rather than write from scratch.‌Liam initially transitioned straight into another freelance copywriting role, only to receive an email informing him that the company would "no longer be using freelance writers", but would instead be "rolling out a range of AI tools". He says the replacement of humans in creative jobs is “abhorrent”.‌View 3 ImagesLiam Rondi with husband XavierHe insists that it can't currently do a good job, with the effort of correcting factually erroneous content, particularly in sensitive subject matters, more time-consuming than writing himself.Liam, who moved from London to Montpellier in 2024 with husband Xavier, has warned against complacency, saying "everyone needs to be cautious because companies will always want to cut costs, and if that means getting rid of people’s jobs for something less capable, so be it".‌Liam said: “I’m feeling betrayed and undervalued because I never expected it to happen to me, but it can happen to anyone. On losing the second job, it definitely felt a lot scarier because it was the last bit of freelancing I had. For them to also choose AI so soon after losing my main role felt like a slight slap in the fa...