Mamata's big test: Will brand 'Didi' deliver again in Bengal?

Mamata Banerjee's 'Didi' brand faces its toughest test in West Bengal's elections, balancing welfare schemes and grassroots appeal against BJP's national push. Despite corruption allegations and voter fatigue, her maternalist state model and street-fighter persona remain key, as she rallies voters against perceived disenfranchisement and external forces.