Love, lies, angry ghosts: Indians are bingeing on two-minute dramas
•Love, lies, angry ghosts: Indians are bingeing on two-minute dramas14 hours agoShareSaveAdd as preferred on GooglePrasannata PatwaMumbaiKuku TVA poster from the micro-drama Chandravansham, which tells...
•They are hugely popular in China, the US, South Korea and now India.Bhojwani, a homemaker in western Udaipur city, says she first got hooked on micro-dramas when an ad popped up on her Instagram feed.
•She now watches them regularly, buying yearly subscriptions on platforms such as Story TV."Watching these is such a great way to pass time," the 36-year-old says.Bhojwani is among millions o...
هذا الخبر من BBC Entertainment. خبر يقدم أدوات ذكاء اصطناعي للتلخيص والترجمة والاستماع.
Love, lies, angry ghosts: Indians are bingeing on two-minute dramas14 hours agoShareSaveAdd as preferred on GooglePrasannata PatwaMumbaiKuku TVA poster from the micro-drama Chandravansham, which tells the story of a man who becomes a legendary warriorEvery week, Neeta Bhojwani spends hours binge-watching dramas about wealthy men pretending to be poor and angry ghosts out for revenge.The shows run into more than 50 episodes, each under two minutes - micro-dramas, as they are called, are bits of snackable fictional content, designed to be watched on mobile phones during snatched moments in the day. They are hugely popular in China, the US, South Korea and now India.Bhojwani, a homemaker in western Udaipur city, says she first got hooked on micro-dramas when an ad popped up on her Instagram feed. She now watches them regularly, buying yearly subscriptions on platforms such as Story TV."Watching these is such a great way to pass time," the 36-year-old says.Bhojwani is among millions of Indians across big cities and small towns avidly watching micro-dramas, which mostly have cliched plots and exaggerated acting styles similar to Hindi TV soaps. A typical plot could have a down-on-his-luck young man meeting a friendly genie or a couple from different classes defying all odds and melodrama to marry.The market for these is booming in India - it's currently worth $300m (£222m) and projected to reach $4.5bn by 2030, according to a report by investment firm Lumikai, which calls micro-dramas the country's "fastest growing entertainment format".They started picking up steam in India in 2024, with homegrown start-ups such as Kuku and Reelies which found audiences usually through social media advertisements. But until recently, they were still considered a fad, and not part of the mainstream.Don Vanzara Showbiz LLPActors shoot for a scene in a micro-drama called Magical MeeraThat is changing now, with some of India's biggest producers investing i...المصدر: BBC Entertainment | Source: BBC Entertainment
ملاحظة تحريرية | Editorial Note: نُشر هذا المقال في الأصل بواسطة BBC Entertainment. خبر (Khabr) هي منصة إعلامية أردنية مرخّصة تعمل بالذكاء الاصطناعي. نضيف قيمة تحريرية من خلال: تحليل ذكي للأخبار، ملخصات تلقائية، رواية صوتية بالذكاء الاصطناعي، ترجمة متعددة اللغات، وتدقيق الحقائق. هدفنا جعل الأخبار أكثر وضوحاً وسهولةً للقارئ العربي.
This article was originally published by BBC Entertainment. Khabr is a licensed Jordanian AI-powered news platform (Registration #82086). We add editorial value through: AI-powered news analysis, automated summaries, AI audio narration, multi-language translation (Arabic, English, French, Turkish), and AI fact-checking. Our mission is to make news more accessible and understandable for Arabic-speaking audiences worldwide.



