Clarkson's Farm fans wanting to pay a visit to the show's famous farm shop have been encouraged to cancel any potential trips they may have in the coming days.
The shop, based in Chadlington near Chipping Norton, Oxfordshire, regularly welcomes long queues of fans hoping to catch a glimpse of Jeremy Clarkson, Lisa Hogan, Kaleb Cooper, and the rest of the Amazon show's cast.
However, while the shop may remain open for business this week, Ms Hogan and the team at the shop itself have asked would-be customers to reconsider.
In a post shared to the shop's Instagram page, the warning in full read: "If you’re planning to visit Diddly this week, please read below.
"Diddly is hosting Cereals this Wednesday and Thursday. Cereals is a farming trade event and is NOT open to the public.
"There will also be road closures and extra traffic around the farm during this time.
"The farm shop will still be open as usual, but if you’re planning a visit, it might take a little longer than normal to get to us."
Proposing an alternative, the account urged: "You might want to visit our shop at The Farmer’s Dog instead, which will be open as usual with less traffic around the area.
"Thanks for your understanding and sorry for any inconvenience." (sic)
Ms Hogan and Mr Clarkson also appeared in a short social media clip in which the former suggested prospective visitors stay away from the Chipping Norton farm.
Capturing footage of the queue outside Diddly Squat today, Ms Hogan said off-camera: "Hello, we are at Diddly!
"We are open next week. Cereals is on, but there will be a one-way traffic system. So... maybe go to the pub shop, the shop up at the pub. What do you think, Jeremy?"
Clearly not too bothered about potential problems on the road, Mr Clarkson went against the advice as he remarked: "Come here if you want."
Ms Hogan replied: "Well, come here, but the traffic may be bad. The pub shop is open."
Cereals is the UK's flagship arable show and will take place on June 10-11 at Mr Clarkson's Cotswold farm.
Organisers anticipate more than 700 exhibitors will attend the two-day event, with approximately 25,000 visitors expected from across the farming industry, including growers, agronomists, and contractors.
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The location is a significant milestone for Cereals, representing the most westerly venue for the show in nearly five decades since Barley '79 was held in Cirencester, Gloucestershire.
Event director Alli McEntyre said the high-profile farm would help draw wider attention to challenges facing British agriculture, adding that live events remained vital for bringing farming communities together "to connect, share ideas and find solutions".
Attendees can expect live demonstrations of drills, cultivation equipment, and autonomous machinery, alongside new product launches from major manufacturers, including the John Deere 500R Sprayer and Polaris Ranger 500 utility vehicle.
A new Livestock Zone sponsored by Nofence debuts this year, featuring demonstrations of virtual fencing technology using Clarkson's own goats fitted with Nofence collars.
Visitors will also encounter Syngenta's 'Robodog' field monitoring technology and precision application drones in the Sprays and Sprayers Arena.
Clarkson's Farm star Mr Cooper will appear in the Young Farmers Programme, while the event includes networking spaces such as Jeremy's Hops and Harmony Bar, Kaleb's Korner, and Gerald's Hin Joint featuring Hawkstone Gin.
Speaking ahead of the event on the Cereals podcast last year, Mr Clarkson urged farmers to come together at the event to develop collective responses to their challenges.
"We have got to get together and do something about this government," he said, per Farmers Weekly. "This is where the ideas we need will come from and can be exchanged."
His land agent, Charlie Ireland, known to viewers as "cheerful Charlie", highlighted a broader crisis of confidence affecting the entire agricultural sector.
"It's about having confidence to invest in the future, and farmers and businesses don't have that at the minute," he said.
Mr Clarkson also addressed the psychological burden facing isolated growers.
"We joke, but farming is a lonely existence," he said. "The despair they will be feeling is tremendous."
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