Lidl makes major loyalty card change to rival Tesco Clubcard and gets brutally mocked by Aldi

Lidl has revitalised its loyalty programme for its UK customers and, despite what the major supermarket may claim, some shoppers are less than impressed by the changes. Even fellow discount German grocer Aldi has got in on the Lidl pile-on. Lidl's new loyalty scheme will see customers collect points rather than reward coupons. Brits will now earn one point on their Lidl Plus Points account per £1 spent in-store. The discount German supermarket will also run promotions on certain items, which will see shoppers earn more points per pound spent. For example, Lidl customers can earn double points on all fresh fruit until May 22. The move brings Lidl's loyalty program into line with the other big British supermarkets, such as Tesco and Sainsbury's. But, change can be scary, and Lidl is learning that people can sometimes be reticent try new things. Some shoppers have complained that Lidl's new points system is not as generous as its predecessor, Lidl's Coupon Plus rewards. One social media user said: "I now collect one point in every pound... I got a bonus 100 points and used 60 of them to get a pastry today. Shouldn't someone tell Lidl that having to spend £60 to get a soggy pastry taking the p**s?" While a second quipped: "I had a look in the rewards section and you need to spend £100 to get a free cucumber. How they can possibly say it's better?" A third chipped in with: "What's the best way to tell loyal customers to go f**k themselves? Offer them a free cucumber." Even Aldi jumped on the free cucumber bandwagon, taking to TikTok to roast the fellow German grocery store with a now-viral take on cucumbers set to English-Irish pop group Liberty X's iconic 2002 track, 'Just a Little'. The short clip, shared only four days ago, has since racked up more than one million views on TikTok. The supermarket-on-supermarket brutality continued on Facebook and Instagram. On Facebook, Aldi UK posted: "POV: You heard Lidl GB are charging 100 points for a cucumber so you force your boss to let you give away thousands of cucumbers on a random Friday in May." Aldi then called on its customers to comment the cucumber emoji to win. As per Sky News, Lidl said the new pounds-for-points scheme will give British customers even better bang for their buck. A Lidl spokesperson said: "The launch of Lidl Plus Points gives shoppers more choice in how they're rewarded and a way to save even more on their shop. These changes come in response to customer demand for greater flexibility in how rewards are earned and used." And, after a quick cucumber-related fact check, it seems that claims about Lidl's new reward programme have been debunked. Shoppers at Lidl used to get a free veggie after forking out £50 in a month as part of the Coupon Plus rewards program. Now, British customers will need to spend £100 to get the same value. Some on social media did hit back at Aldi's teasing of Lidl, taking to the comments section of one the posts mocking its Rival german grocer to point out that Aldi's doesn't even have a loyalty programme of its own. Aldi, however, hit back and said it doesn't need one. An Aldi spokesperson said: "At Aldi, we don't invest in loyalty schemes, we invest in lower prices, for everyone, every time; proving that points don't make your weekly shop cheaper - Aldi does. "Just last week we were named by Which? as the UK's cheapest supermarket once again, which is great news for our shoppers - especially when everyone is looking to make their money go further."