Liberty Media expanded F1's global audience. It plans to do it again with MotoGP

Since Liberty Media acquired Formula 1 in 2017, the championship’s revenues have risen by over $2 billion.In 2018, Formula 1’s revenue was $1.83 billion, rising to $3.87 billion for the year end December 31, 2025. It has expanded, most prominently, in the United States, where there are now three races, in Austin, Miami and Las Vegas, and a sport previously most popular in Europe shot into the consciousness of U.S. audiences via the streaming world with Netflix docuseries ‘Drive to Survive.’Advertisement