LE SSERAFIM Earn Fifth Top 10 Album In U.S., Half Million In Global Sales

BusinessHollywood & EntertainmentLE SSERAFIM Earn Fifth Top 10 Album In U.S., Half Million In Global SalesByJeff Benjamin,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music.Follow AuthorMay 31, 2026, 11:59pm EDTJun 01, 2026, 12:01am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.LE SSERAFIM for 'PUREFLOW' PT. 1Photo Courtesy: SOURCE MUSICLE SSERAFIM continue to prove their staying power around the world as they share their second full-length project.The HYBE girl group lands its fifth career Top 10 on the Billboard 200 with PUREFLOW Pt. 1 while simultaneously moving more than half a million physical copies worldwide in the album’s first week — a dual showing that underlines the quintet has cemented itself as one of K-pop’s most consistent chart forces.According to Billboard, PUREFLOW Pt. 1 debuts at No. 10 on the Billboard 200 albums chart with 41,000 equivalent-album units in the U.S. The bulk of that figure comes from traditional album sales (which account for 34,000 units) followed by 7,000 streaming-equivalent album units (reflecting 7.1 million on-demand official streams of the album’s 11 tracks), with track-equivalent album units making up the rest. Billboard notes that the opening-week numbers were boosted by more than 30 physical packaging variants.The No. 10 debut marks LE SSERAFIM’s fifth Top 10 entry on the Billboard 200, continuing one of the steadiest U.S. chart runs and becoming only the eighth K-pop artist to earn five or more Top 10 entries in the States.Take a look at the group’s Billboard 200 and first-week U.S. sales history:Crazy — No. 7 peak on the Billboard (47,000 units)HOT — No. 9 peak (45,500 units)Unforgiven — No. 6 peak (45,000 units)Easy — No. 8 peak (41,000 units)PUREFLOW Pt. 1 — No. 10 (41,000 units)Globally, the numbers were even bigger, clearin...