Lay’s and Doritos maker to raise prices on small bags of chips

ConsumerLay’s and Doritos maker to raise prices on small bags of chipsLast month, PepsiCo credited a jump in sales to lower prices on its larger snack bags. Listen to this article with a free account00:0000:00Justin Sullivan / Getty Images fileShareAdd NBC News to GoogleMay 20, 2026, 5:36 PM EDTBy Allie CanalPepsiCo — the company behind snack and beverage brands including Pepsi, Lay’s, Doritos, Gatorade and Quaker Oats — said it’s raising prices on some of its smaller chip bags just weeks after executives touted the success of earlier price cuts aimed at winning back cost-conscious shoppers.Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.On the company’s earnings call last month, CFO Stephen Schmitt said PepsiCo was “investing in value,” while CEO Ramon Laguarta said lower prices on larger take-home snack bags sold in grocery stores were helping bring shoppers back into the category.Now, that pricing strategy is being tested. On Wednesday, the company confirmed it plans to raise prices on select single-serve snack bags, typically sold at convenience stores and checkout aisles, beginning in late June. A source familiar with the matter said the increases will amount to roughly 10 to 20 cents per bag. The changes are not tied to disruptions caused by the Iran war, but rather longer-running cost pressures across the company’s business, the source added. The move marks a notable split in PepsiCo’s pricing strategy. Earlier this year, the company lowered prices on many larger take-home snack bags by up to 15% in an effort to boost demand from cost-conscious consumers and families. Those reductions, which will remain in place, helped drive nearly 9% revenue growth in the company’s latest quarter.“Our commitment to affordability hasn’t changed,” a PepsiCo Foods U.S. spokesperson said in a statement to NBC News, adding the company “held the line” on its smallest chip bags “for nearly 15 years” and that “most will still ring...