Kevin Hart And Ludacris Celebrates The World Cup At Michelob ULTRA Pitchside Club

BusinessHollywood & EntertainmentKevin Hart And Ludacris Celebrates The World Cup At Michelob ULTRA Pitchside ClubByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorJun 12, 2026, 07:59pm EDTSANTA MONICA, CALIFORNIA - JUNE 11: Kevin Hart attends Michelob Ultra's Pitchside Club FIFA World Cup 2026 KickOff at Santa Monica Pier on June 11, 2026 in Santa Monica, California. (Photo by Unique Nicole/Getty Images)Getty ImagesThe World Cup has begun, and everyone is out celebrating this huge moment for North America, which serves as this year’s host for the games. Last night, before today’s big kick-off game in the U.S., Michelob ULTRA hosted an event at the Michelob ULTRA Pitchside Club in Santa Monica, featuring special performances by Ludacris, Disco Lines, and DJ Pee.Wee. Celebrities Kevin Hart, Shay Mitchell, Brooks Nader, Tyler Cameron, Josh Brubaker, and more were in attendance. Tonight, the U.S. men’s national team, who were given the nickname ‘Golden Generation,’ will face Paraguay at Sofi Stadium in Inglewood, California. Michelob ULTRA was named the Official Beer Sponsor of the FIFA World Cup 2026 and debuted its new Pitchside Club, a premium, 21+ soccer social hub at the Santa Monica Pier, created in partnership with the LA Galaxy Foundation. The location will now be a place for fans to watch the World Cup games. Host of the night, comedian Kevin Hart, welcomed the VIP and celebrity guests to the Michelob ULTRA Pitchside Club. Hart has been a fan of the sport for years, having been a soccer dad and even trained with the LA Galaxy for the 2020 YouTube original series "What the Fit." Hart partnered with Michelob ULTRA on their World Cup Campaign.“I’m becoming a big fan of the sport, so I’m really excited to be here,” Hart tells the crowd. SANTA MONICA, CALIFORNIA - JUNE 11: Ludacris attends Michelob Ultra's Pitchside...