Kanye West Wireless: Pepsi WITHDRAW funding in another huge blow

Kanye West Wireless: Pepsi WITHDRAW funding in another huge blowWireless is facing another blow with its main sponsor pulling the plug a day after Prime Minister Sir Keir Starmer branded the decision to have Kanye West headline 'deeply concerning'Comments3amLucy Needham Deputy Head of Showbiz10:21, 05 Apr 2026Updated 11:35, 05 Apr 2026View Image(Image: Getty Images for Fast Company)The main sponsors of Wireless have cut ties with the festival following mounting backlash surrounding headliner Kanye West. It comes after Prime Minister Keir Starmer called the decision to have the rapper perform at the Finsbury Park music festival 'deeply concerning.'‌Hours after Sir Keir's statement, a Pepsi spokesperson told the Mirror: “Pepsi has decided to withdraw its sponsorship of Wireless Festival.”‌The festival had been officially named "Pepsi MAX presents Wireless" with the brand's partnership with the north London festival dating back to 2015. However, the relationship is no more with Pepsi distancing themselves after West was revealed as the headliner for all three three nights this July.‌It marks his return to the UK music scene after an eleven-year hiatus, since headlining at Glastonbury in 2015. West has drawn widespread criticism in recent years after he began voicing admiration for Adolf Hitler and made a series of antisemitic remarks. Last year, he released a song called “Heil Hitler”, only a few months after advertising a Swastika T-shirt for sale on his website.Sir Keir said: “It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism. Antisemitism in any form is abhorrent and must be confronted clearly and firmly wherever it appears. Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe and secure.”‌While celebrities have also weighed in on the decision to have West headline the UK festival. Little Britain&...