Kansas City Royals Team With Hallmark On Downtown Stadium Plan

BusinessSportsMoneyKansas City Royals Team With Hallmark On Downtown Stadium PlanByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorApr 22, 2026, 12:59pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Hallmark designed the Kansas City Royals' crown that adorns the scoreboard at Kauffman Stadium in Kanas City, Missouri. (Photo by William Purnell/Icon Sportswire via Getty Images)Icon Sportswire via Getty ImagesIn a feel-good story befitting a Hallmark card, the Kansas City Royals and Hallmark paired up to announce plans for a downtown Kansas City ballpark for the Royals surrounded by the 85-acre Crown Center. The mixed-use development will include a reimagined headquarters for Hallmark and the new stadium, all part of a $2 billion project, which the team calls the largest private infrastructure project in the city’s history. “Our founder Ewing Kauffman wanted the Royals to be Kansas City’s forever, and he wanted the team to benefit his hometown as much as possible,” says John Sherman, Royals CEO and chairman. ”Joining Hallmark with this project achieves both and extends the Hall family’s critical legacy of helping Kansas City grow.” Don Hall Jr., Hallmark Cards executive chairman of the board of directors, says “the iconic Royals crown that Hallmark created will return to the very neighborhood where it was conceived. Every time a fan walks through the stadium doors, they’ll be standing in a place shaped by Kansas City and Hallmark’s creative series.” MORE: How Ancient Stadium Design Still Defines Our VenuesCrown Center is already a popular shopping destination in Kansas City near museums and other attractions. The Truman Sports Complex and Kauffman Stadium sit over seven miles east of the downtown site. The development surrounding a park-like central square with fountai...