K-Pop Group JUSTB Can't Stop, Won't Stop Moving Forward

BusinessHollywood & EntertainmentK-Pop Group JUSTB Can't Stop, Won't Stop Moving ForwardByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorMay 09, 2026, 10:48am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.JUSTB 'Snow Angel' TourBLUEDOT ENTERTAINMENTLast year, on April 22 in Los Angeles, the K-pop group JUSTB’s lives were changed when one of its members came out to the audience as part of the LGBTQ+ community. With the support of the members – Lim Jimin, Geonu, Siwoo, DY, and Sangwoo, Bain wanted to be true to himself, following the wise words of his idol, Lady Gaga, to live authentically because he was “Born This Way.”Now, one year later (on April 24), the group (Lim Jimin is currently on hiatus) returned to LA for their Snow Angel Tour at Catch One, performing some of their new tracks from their recent EP, Snow Angel. So much has changed for the group – both good and bad.Since Bain’s announcement, JUSTB has gained many fans, mainly international, and has received significant press and media attention. Though the attention was focused on Bain, which he felt guilty about, it brought more fans listening to the group, increasing their stream numbers, follower count, and notoriety among mainstream international outlets.But Bain reveals there were challenges when the group returned home to South Korea, where LGBTQ+ issues and representation are still considered taboo. The members began receiving hate comments, with many questioning the sexuality of the other members. Bain felt guilty about the pain he had caused them and began to question whether he had done the right thing. The members did admit they felt pressure after Bain came out, but they knew it was for the best, understanding how difficult it had been for Bain.“[The members] didn’t have to...