K-EXPO USA, The Biggest K-Content Event, Is Coming To Los Angeles - May 23-24

BusinessHollywood & EntertainmentK-EXPO USA, The Biggest K-Content Event, Is Coming To Los Angeles - May 23-24ByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorMay 17, 2026, 07:38pm EDTMay 17, 2026, 07:38pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.2026 K-EXPO USA at LA LIVE in Los Angeles, on Saturday, May 23 to Sunday, May 24MCSTK-EXPO USA, one of the largest K-culture and business events in North America, is coming to downtown Los Angeles this coming weekend, May 23-24, at LA LIVE. Hosted by the Ministry of Culture, Sports and Tourism (MCST), led by Minister Choi Hwi-young, and organized by the Korea Creative Content Agency (KOCCA), led by acting President Hyunseok Yoo, the expo centers on South Korea’s biggest export to the world on lifestyle, culture, and industry. All of your favorite Korean products – food, beauty, fashion, technology, and entertainment – in one place. The event is also co-organized by the Korea Tourism Organization (KTO), Korea Agro-Fisheries & Food Trade Corporation (aT), Korea Institute for Cosmetic Industry, Korea SMEs and Startups Agency (KOSME), and Korean Cultural Center Los Angeles.The expo is expected to bring 126 companies across a wide range of industries and over 40,000 visitors. Beyond the traditional expo, the event also “aims to serve to connect industry professionals, brands, and consumers through various cultural and business programs (in collaboration with local organizations and the City of Los Angeles).” Major participating companies and organizations include Netflix Korea, Nongshim, NAVER WEBTOON, CJ ENM, LINE FRIENDS, along with over 100 Korean companies, startups, and government-related organizations.In this photo taken on October 7, 2021, a large digital screen on a building displays the logo of Netflix, pro...