Julian Alvarez: Atletico Madrid President Issues Hands-Off Warning To Barcelona

BusinessSportsMoneyJulian Alvarez: Atletico Madrid President Issues Hands-Off Warning To BarcelonaByTom Sanderson,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Tom Sanderson has been primarily based in Barcelona since 2019.Follow AuthorJun 01, 2026, 09:35am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Atletico Madrid president Enrique Cerezo has issued a hands-off warning to clubs such as FC Barcelona and Paris Saint-Germain, who are intrerested in snatching away striker Julian Alvarez this summer.AFP via Getty ImagesAtletico Madrid president Enrique Cerezo has issued a hands-off warning to clubs such as FC Barcelona and Paris Saint-Germain, who are intrerested in snatching away striker Julian Alvarez this summer.“Julian Alvarez is an Atletico Madrid player, not just for this past season, but for many others,” the Rojiblancos leader stated on Monday, pointing to a contract that expires in mid-2030.Alvarez signed for Atletico Madrid via a $109 million deal with Manchester City in 2024, but he’s reportedly getting itchy feet amid a lack of silverware at the Metropolitano.While Atleti knocked Barça out of the Copa del Rey semifinals and Champions League finals this term, they fell to Real Sociedad in the former competition’s decider and then Arsenal in the last four of the continental tournament won by PSG.Both the Catalans and PSG want Alvarez to bolster their attack. While Barça reportedly launched a $116 million (€100 million) bid on Friday, PSG allegedly have an agreement in place with Atleti to start formal negotations after the UCL final played in Budapest this past weekend.Cerezo says Julian Alvarez is going nowhereAsked about the Argentine’s future each time he makes a public appearance, Cerezo said “Julian Alvarez is an Atletico Madrid player, not just for this past season, but for many others,” when broached on the topic at the ICAD Internat...