JetBlue allegedly used private customer data like internet history without consent to set prices, per lawsuit

U.S. newsJetBlue allegedly used private customer data like internet history without consent to set prices, per lawsuit The New York-based budget airline engaged in "surreptitious use of consumer data" to manipulate ticket prices without the customer's knowledge, according to the suit.Listen to this article with a free account00:0000:00A JetBlue plane lands at Los Angeles International Airport on March 31.Justin Sullivan / Getty Images fileShareAdd NBC News to GoogleApril 24, 2026, 12:55 PM EDTBy Corky SiemaszkoJetBlue has been accused in a lawsuit of collecting customers’ personal data without their consent and using it to set ticket prices.Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.Andrew Phillips, who lives in New York City, said in the complaint that he was "entirely unaware that he was being tracked for the purpose of setting pricing" when he booked a ticket in December on the Queens-based budget airline.This alleged strategy enables JetBlue to offer different fares to different customers based on various factors like their internet history and other demographic information, according to the suit filed Wednesday in the U.S. District Court, Eastern District of New York, better known as Brooklyn federal court. “It allows defendant to manipulate prices in real time in order to make as much money as they can on fares for airline tickets, which are priced differently for consumers based on their private information, which they did not consent to surrender for this purpose,” the complaint states.Phillips, in the complaint, also said he was not informed by JetBlue that his private information was being monitored or sold to third parties. And he is seeking to expand his lawsuit into a class-action lawsuit and seeking unspecified damages from JetBlue for allegedly violating New York consumer protection laws and the Electronic Communications Privacy Act, a federal anti-wiretapping law.“Consumers shoul...